Chapter Eleven Sample
ROI Calculator
Direct-mail/E-mail Marketing Campaign ROI Calculator

Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign.

Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more.

Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.

Input Data
Number of pieces you are mailing or e-mailing:
Total program costs:					$
Response Rate: % of responses expected:							%
Conversion Rate: % of responders expected to make purchases:							%
Average profit per sale:					$
Results
# Responders:			Cost per response:		$
# Buyers:			Cost per buyer/new customer:		$
Total Profit from Campaign:	$		Cost per piece:		$
Marketing ROI:				%

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