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Chapter Eleven Sample
ROI Calculator
Direct-mail/E-mail Marketing Campaign ROI Calculator
Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail
or e-mail campaign.
Just enter your program costs and projected program results under
Input and click Calculate to instantly calculate the estimated ROI and other
pertinent details like cost per piece, cost per new customer, and more.
Use this tool to test different sets of assumptions to see how your program results might
vary with different response rates and different conversion rates.
Act Now! Become a member today!
Click Here To See What You Get For Your Money
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