Paul Thordsen, Publisher
Questions Answered Here!
Toll Free 1-888-275-9840
P.O.Box 16084
Houston, Texas 77222
Act Now!
Become A Member Today!
Click Here To See What You Get
For Your Money and Membership!
"Paul organized our marketing efforts and promotion by holding Sales Seminars and in field
visits with our sales personnel. Through his efforts we had immediate success. Paul's personal
and business conduct has been beyond reproach."
Bill Navarre, Heatly Equipment Co.
Beaumont, Texas
|
The Sales Training deals with facts, reality and straight forward no-nonsense approach.
Your zeal is very contagious. I like your regimental style which enforces discipline on me.
I am willing to follow your instructions with heart and soul.
Thomas Thong - Singapore,
Malaysia
|
Dear Paul,
Thank you so very much for your fantastic e-books!
I have attended several sales and prospecting events as well as read several books.
Your e-books put the steps and skills into the most logical and easy to follow format that
I have found. I am already reaping the benefits after only a month in my new position!
PS: Your extra help really made a difference to me. Customer Service is hard to find in this
day and you went beyond the call of duty!
Sincerely,
Ann Wilbanks - Insurance Agent-Houston Texas
|
Free Sales Letters To Prospects
Sales Follow Up letter
Sample Referral Letters
|
|
Improve Your Direct Mailing Response
Chapter Nine Sample
Did you like this sample page?
Get The Complete Course Here
This Web Site Contains hundreds of pages, choose from the drop down menu above and click the subject that most interests you!
|
See the book here
|
Chapter Nine Sample
Free Sales Letters To Prospects, Sales Follow Up letter,Sample Referral Letters
Improve Your Direct Mailing Response
His energy in creating donor interest is exactly what's needed to maintain an adequate supply of healthy volunteer blood.
Susan Graves, The Blood Center |
Response is everything and Direct Mail is a proven and cost effective way to initiate a reply from your target audience that will help your business to grow.
Many marketers spend their time trying to recruit new representatives, leaving little or no time for finding new customers. I am sure your company has a good direct mailing piece, which is fine. In case your company doesn't have one, or it is not pulling in many leads, try these useful tips.
Grab The Readers Attention
1) You must grab the readers attention. The first line should mention your offer, FREE catalog, FREE information, discounts, etc., Whatever it is, it should be in the opening line. This will keep the reader reading. If you place your offer at the end, they may never get far enough to read it!
Personalize The Sales Letter
2) Personalize the sales letter. This can be costly, but well worth it. This will make the reader feel important. Whereas a non-personalized letter will be viewed as junk mail.
Make Sure Your Sales Letter Is Clear
3) If photocopying make sure your sales letter is CLEAR. People cannot respond, if they can't read your offer!
Get To The Point
4) Get to the point. Do not drag out your sales letter. Make it fast and to the point. Your goal is to sell your product or service, not to bore the reader with useless facts about the company.
Mention Important Facts
5) Do mention important facts such as free shipping, guarantees, free gifts and other reasons why customers should buy from you.
Write As If You Are Talking To A Person
6) Write as if you are talking TO the person. Do not talk down or generalize in your sales letter. Use words like you, me yours and our.
Add A Mini-Brochure
7) Add a mini-brochure. This will help ensure the customer that there is an actual product, as well as putting a picture to the product they are reading about.
Give A Deadline
8) Give a deadline in which the reader has to respond to your offer. This will also help the potential customer from forgetting to reply. Without it, they may put your sales letter down and never pick it up again.
Make It Easy For Them To Reply
9) Make it easy for them to reply, and provide several ways to do it...E-mail, toll free numbers, mailing address, etc., This makes it easier for the customer, and that will help make a sale!
State That You Are A Representative Of The Company
10) State that you are a representative of the company. Some marketers feel that stating that they are a representative may lessen their chances for a sale, but this is not true. Actually, it is the total opposite. In your sales letter, be sure to mention to the reader that having a personal representative is a HUGE benefit. They can have their questions and concerns answered at their convenience, this will save them time and money and will help you bond with your customer, giving you steady business.
Do A Test
Try some or all of the things mentioned above. Do a test? The next time you do a mailing, divide it into two sections. Mail half with your company's sales letter and the other with the sales letter you made using these tips. Be sure to place different tracking number on each letter. Ask the readers to give the number when they are responding. This will help determine which sales letter is pulling more requests.
Clip this article. When you receive the results of your mailing let me know. I would like to see how much these tips have improved your response rate.
Free Sales Letters To Prospects, Sales Follow Up letter,Sample Referral Letters
Act Now! Become a member today!
Click Here To See What You Get For Your Money
CopyrightŪ Domino Marketing
Back to top
|
|
