Alternate Choice Close
Chapter Five Sample
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Chapter Five Sample
Alternate Choice Close

I would highly recommend their Sales Training services. Henry Corona, President. Pilgrim Cleaners

Give the client a choice that leaves them no choice but to buy. Either decision means they've said yes.

Examples:

"Which color do you want? The Cottonwood, or the Designer White?"

or

"So do you want to go with the WoodMates, or do you prefer the better quality and lifetime warranty you get with EverWood?"

These are called an Alternate Choice close because most people don't like to make commitments or decisions.

When an individual is given the choice of two options, its much easier to make a decision When the prospect or customer has agreed with you, they have a need for your services or product you should confirm what you understand with the prospect or customer and close the sale.

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