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"Paul organized our marketing efforts and promotion by holding Sales Seminars and in field visits with our sales personnel. Through his efforts we had immediate success. Paul's personal and business conduct has been beyond reproach."
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The Sales Training deals with facts, reality and straight forward no-nonsense approach. Your zeal is very contagious. I like your regimental style which enforces discipline on me. I am willing to follow your instructions with heart and soul.
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Dear Paul,
Thank you so very much for your fantastic e-books!
I have attended several sales and prospecting events as well as read several books.
Your e-books put the steps and skills into the most logical and easy to follow format that I have found. I am already reaping the benefits after only a month in my new position!
PS: Your extra help really made a difference to me. Customer Service is hard to find in this day and you went beyond the call of duty!
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How To Create Successful Advertising Copy Answered In This Chapter

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  1. What are the three most important ingredients of a sales letter?
  2. How can I boost my credibility in the letter?
  3. When should I personalize a letter?
  4. Do I need an order form?
  5. Is there anything else that boosts response?<
  6. How long should my sales letter be?
  7. If I'm sending a brochure, do I need a sales letter too?
  8. What font style and font size should I use in a letter?
  9. Should I incorporate a photo and fancy graphics into my letter?
10. Do I need "teaser copy" on the envelope?
11. How should I address the envelopes?
12. Should I use stamps, metered postage or a permit number?
13. Do the same principles apply to sales letters sent by email?
14. How do I find lists to send email sales letters to?
15. Does it make sense to post a sales letter at a web site?
16. What's the best time of year for direct mail?
17. Where can I get appropriate names and addresses to mail to?
18. What response rate can I expect?
19. Does it ever make sense to repeat a mailing to the same list?
20. Do you have any other tips on saving money with direct mail?
21. Do the same principles apply to sales letters sent by email?
22. How do I find lists to send email sales letters to?
23. Does it make sense to post a sales letter at a web site?
24. How do I get more information or purchase your services?
25. What we will do for you! Act Now! Become a member today!
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