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Chapter Four Sample
Direct Mail That Gets Opened and Read
Dawn Wentworth, Online Advertising and Marketing
You will hear from me, this outing is directly contributed to your support
and belief in me, based only on our words. I have complete trust in your
concepts that I have read and seen over and over, it feels do-able when a real
person presents them with a personal touch of care and consideration. -- Dawn
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In the
literal blizzard of marketing messages all prospects receive today, how can you break
through with a niche market letter or mail piece that will help you gain access? This
is a particularly difficult question to answer when so many people feel today's compliance climate makes it hard to write a compelling piece that will motivate the prospect.
In reality, the current compliance environment was long overdue. A needs-focused,
forthright letter or mail piece is far more effective in a skeptical marketplace than one
full of vague and hard-to-believe promises.
To ensure that the personalized niche mail piece or letter that you write is opened and
read by prospects and clients, consider these ideas and do the following.....
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