How To Create Captivating Headlines
Chapter Five Sample
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Chapter Five Sample
How To Create A Captivating Headlines

You're reading this article because the headline captured your attention. It sparked your desire to know more about creating headlines. That's the mission of an effective headline. It captures the reader's attention and provides a compelling reason to read whatever follows.

The headline is the most important part of any ad or sales letter. It determines whether or not people will read your message. You may have the best written copy in the world but you've wasted your time if your headline doesn't excite readers enough to read your message.

Here are some examples of effective headlines I found in the classified ad section of a popular web site: Lose 15 Pounds In 30 Days... And Keep It Off


Your Ad To 200 Web Sites With 1 Mouse Click

Instantly Increase Your Orders By 29% How To Make $2,000/Month At Home With Your Computer

Discover How To Reduce Your Fuel Bills By 43%

Each of these headlines clearly states the benefit I can expect to get from the product, service or business opportunity promoted in the ad under the headline.

If I am interested in gaining the benefit, I cannot resist reading the entire ad to find out more. just look at this simple five step procedure..........

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