Introduction To Direct Mail
Chapter One Sample
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Chapter One Sample
Introduction To Direct Mail

Dawn Wentworth, Online Advertising and Marketing You will hear from me, this outing is directly contributed to your support and belief in me, based only on our words. I have complete trust in your concepts that I have read and seen over and over, it feels do-able when a real person presents them with a personal touch of care and consideration. -- Dawn

Understanding direct marketing is more important than ever in this day of expanding media choices and competition for your customers.

Customer defection and turnover is high, and the cost of finding new customers is rising. Customers demand outstanding service and have special needs, so companies must communicate directly with them.

Direct marketing can build customer relationships and help you learn more about your customers and create loyalty. DM fundamentals are critical to understanding your customers, seeing what they look like, knowing where to find new customers and relating to their behavior.

In this course you will see how direct marketing can be integrated into your overall marketing plan and learn how to use database marketing, direct mail, e-marketing and other media can be harnessed to help build that relationship with your customer.

Participants Will Learn:

You will understand the importance of capturing customer information, what to capture, and how to make use of that information within your database. You will be more aware of opportunities within your own customer base, and learn how to use that information to find more profitable customers.

You will be given direct marketing techniques to take back to your own business, and will learn the basics of developing a direct marketing plan, as well as some of the pitfalls to avoid in your executions. We will discuss campaign measurement and analysis, so that you can help justify the cost of this course by applying the principles to your own business.

This Direct Mail Course Will:

Give you the fundamental tools to effectively approach and construct a DM campaign. It will get you on the road to knowing your customers before someone else does. It will also help you find more customers like your current most profitable customers.

Assist you in building customer relationships and profitability. Help you apply techniques and principles of direct marketing to your own business.

Help you understand your customers better, understand what constitutes a profitable customer, and help you hang on to them. Or if you need to see a good overview of direct marketing and see how it can fit into your business, then this course is for you.

Learn How To:

Be smarter about your own customer database and how to use it more effectively

Better understand and manage your customer contact strategies and profitability

How to think like a direct marketer

Privacy issues you must know to stay out of trouble

What elements can give you the most leverage in your business

The basics of developing a direct marketing plan<

How to test your campaigns before you launch them

What precisely should you test

How to determine profitability

Targeting variables, and which ones really make a difference

What to look for in your data

How to determine what your DM budget should be

How to write an effective direct marketing brief

Elements of a successful campaign

Differences between online and offline executions

How to make them work more efficiently together

And more...

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