Paul Thordsen, Publisher
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Chapter One Sample
Introduction to Cold Calling
"Paul's Sales Training has taught me the fine art of cold calling, and opening a sales appointment.
Paul is a master of the cold call. The first time we went on joint cold calls, Paul was able to open six of eight cases.
He can break down the sales process with the end in mind. Starting with the desired results, he can work backward to the starting point, regardless of the product or service."
Bill Grun - Kingwood, Texas
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There's an old recipe for preparing a rabbit stew that begins with
First you must catch a rabbit
The recipe for successful cold call selling should begin with
First you must catch a prospect
Cold Calling and making cold calls is one of the best ways to catch a prospect,
especially if you followed the pre-planning procedures outlined in The Domino Marketing SystemŪ
Training Manual and Tutorial.
Most sales people are afraid to make cold calls because of the embarrassment that comes
with rejection or failure.
The truth of the matter is either they lack self-discipline and are lazy, or no one has made
them aware of the fun and excitement of cold calling.
You can have the secrets of the fun and excitement of cold calling by becomming
a member or reading the e-books on the left side of your screen
Business To Business Or Door-to-door is a sales technique and is one of the
fastest and Easiest forms of selling.
In door-to-door selling, a salesperson walks or drives from one door or business
to another attempting to develop qualified prospects.
Door-to-door cold calling can be conducted any time of the day, usually busines to busines is
conducted in the in the morning when it's cool to get your day started .
If you sell to consumers
afternoon hours, evenings, or Saturday when the majority of people are at home.
You must be an active member to take this sales course
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