Email Marketing Campaigns | Email Newsletters | Email MarketingEmail Marketing Campaigns | Email Newsletters | Email Marketing
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Chapter Two Sample, E-Mail Marketing Part One

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Email Marketing Campaigns | Email Newsletters | Email Marketing
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Email Marketing Campaigns | Email Newsletters | Email Marketing

Developing an email marketing campaign is a pro-ven way to dramatically increase the effectiveness of your Internet presence.

You can DRAMATICALLY increase your income with e-mail marketing!

If you're like most businesses, only a tiny fraction of your prospects turn into customers on the FIRST visit. Over 90% leave and never come back. This means you're settling for an embarrassing fraction of the profits you should be earning! If people leave your web site without giving you their e-mails, you'll NEVER get a second chance to sell them. Most of your marketing efforts and expenses go straight down the toilet! Isn't it frustrating to watch 90%+ of your prospects vanish into a black hole?

On the other hand, when your prospects give you their e-mail addresses, you can contact them as often as you want, forever! You're no longer at the mercy of their distracted minds. You're no longer depending on them to remember you.

On the contrary, you can Repeatedly send your prospects new reasons to buy your product or service. Use "special offers" to create record breaking months at will. Win their loyalty and trust with an e-mail newsletter. Establish yourself as the hottest expert in your field. Motivate them to buy NOW with limited time offers and bonuses. Send an e-mail to your entire list with a single mouse click. The fact is, you cannot overlook the HUGE advantages of e-mail marketing.

It's impossible to lose money.

No matter how many sales your e-mail generates (or how few), you ALWAYS make a profit! There are NO postage or printing costs. NO fax broadcasting charges. NO long distance or 800# phone charges. 100% of the revenue is yours to keep! Instant income! Most of your sales come in within 24 hours of sending your e-mail and the rest within a week.

Eliminates risk!

You can test sales offers, and even subject lines, to a small portion of your e-mail list. Then, when a winning offer emerges, you can confidently roll it out to your whole list and guarantee its success in advance! No advertising costs! Building your "in house" list costs nothing you just get e-mail addresses from the folks who already visit or call! And once you've got a responsive list you can contact anytime, you'll laugh as competitors dump more and more money into costly ads, only to let 90%+ of THEIR prospects vanish into a black hole! No need for a web site! Instantly pack your storefront or appointment book or make your phone ring off the hook by e-mailing your list a "private sale" invitation. Or offer a super bonus or discount if they buy within 48 hours. Or affiliate with other companies web sites.

Your subscribers can click from your e-mail message to an on line order form with a single mouse click! You can pile up sales 24/7, even while you're sleeping or sailing in Hawaii. If you're generating leads on line (or plan to), you can use personalized follow up messages -- or newsletters -- to sell products like crazy. And since there are no postage or printing costs, every new sale brings you guaranteed profits. If you've got a list of leads or customers now, you will be shocked by all of the additional money you can make -- doing simple follow up mailings (via e-mail) to the leads and customers you already have.

If you're looking for a highly effective, yet low-cost way to up sell or cross sell current customers, consider setting up an e-mail marketing program. Since it can cost as much as five times more to win a new customer than to keep an old one, retention programs using e-mail are a solid small-business marketing tactic. E-mail programs to in-house lists perform at least as well as direct mail--and often considerably better--without the postage or printing costs. And results are easy to track and measure.

Here are three steps that'll help you build a successful e-mail marketing campaign:

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