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Chapter Two Sample, E-Mail Marketing Part One
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Email Marketing Campaigns | Email Newsletters | Email Marketing
Developing an email marketing campaign is a pro-ven way to
dramatically increase the effectiveness of your Internet presence.
You can DRAMATICALLY increase your income with e-mail marketing!
If you're like most businesses, only a tiny fraction of your prospects turn into
customers on the FIRST visit. Over 90% leave and never come back. This means you're
settling for an embarrassing fraction of the profits you should be earning! If people
leave your web site without giving you their e-mails, you'll NEVER get a second chance to
sell them. Most of your marketing efforts and expenses go straight down the toilet! Isn't
it frustrating to watch 90%+ of your prospects vanish into a black hole?
On the other hand, when your prospects give you their e-mail addresses, you can contact
them as often as you want, forever! You're no longer at the mercy of their distracted
minds. You're no longer depending on them to remember you.
On the contrary, you can Repeatedly send your prospects new reasons to buy your product
or service. Use "special offers" to create record breaking months at will. Win their
loyalty and trust with an e-mail newsletter. Establish yourself as the hottest expert in
your field. Motivate them to buy NOW with limited time offers and bonuses. Send an e-mail
to your entire list with a single mouse click. The fact is, you cannot overlook the HUGE
advantages of e-mail marketing.
It's impossible to lose money.
No matter how many sales your e-mail generates (or how few), you ALWAYS
make a profit! There are NO postage or printing costs. NO fax broadcasting charges. NO
long distance or 800# phone charges. 100% of the revenue is yours to keep! Instant
income! Most of your sales come in within 24 hours of sending your e-mail and the rest
within a week.
Eliminates risk!
You can test sales offers, and even subject lines, to a small portion of your e-mail
list. Then, when a winning offer emerges, you can confidently roll it out to your whole
list and guarantee its success in advance! No advertising costs! Building your "in house"
list costs nothing you just get e-mail addresses from the folks who already visit or
call! And once you've got a responsive list you can contact anytime, you'll laugh as
competitors dump more and more money into costly ads, only to let 90%+ of THEIR prospects
vanish into a black hole! No need for a web site! Instantly pack your storefront or
appointment book or make your phone ring off the hook by e-mailing your list a "private
sale" invitation. Or offer a super bonus or discount if they buy within 48 hours. Or
affiliate with other companies web sites.
Your subscribers can click from your e-mail message to an on line order form with a
single mouse click! You can pile up sales 24/7, even while you're sleeping or sailing in
Hawaii. If you're generating leads on line (or plan to), you can use personalized follow
up messages -- or newsletters -- to sell products like crazy. And since there are no
postage or printing costs, every new sale brings you guaranteed profits. If you've got a
list of leads or customers now, you will be shocked by all of the additional money you
can make -- doing simple follow up mailings (via e-mail) to the leads and customers you
already have.
If you're looking for a highly effective, yet low-cost way to up sell or cross sell
current customers, consider setting up an e-mail marketing program. Since it can cost as
much as five times more to win a new customer than to keep an old one, retention programs
using e-mail are a solid small-business marketing tactic. E-mail programs to in-house
lists perform at least as well as direct mail--and often considerably better--without the
postage or printing costs. And results are easy to track and measure.
Here are three steps that'll help you build a successful e-mail marketing
campaign:
Email Marketing
Campaigns | Email Newsletters | Email MarketingGet High response And
Conversion Learn About Email Marketing Campaigns | Email Newsletters | Email
Marketing.
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