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Chapter Three Sample
E-Mail Marketing Part Two
Build customer relationships with professional email communications
Free 60-day Email Marketing Trial
Over 70% of Internet users in the USA have made purchases online as a result of email marketing? Developing an email marketing campaign is a proven way to dramatically increase the effectiveness of your Internet presence.
Create loyalty and develop valuable lifetime
customers with your own online newsletter
An online newsletter is a breeze to produce. There are no printing costs, no mailing hassles, and no mailing expenses. All you'll need to do is write the newsletter and click "Send" -- that's it!
And it costs you NOTHING to distribute and allows you to send your newsletter to as many subscribers as you like -- for free! You can either...
Offer a paid newsletter:
If your information will make someone's life more pleasant or make them more money, It would not be uncommon to charge $150 or more for a one-year subscription.
Offer a free newsletter:
Don't underestimate the power of a free subscription newsletter!
People who subscribe to your newsletter will become very loyal customers if you show them that you are honest and credible, and that you really do know what you are talking about. ... They'll not only buy what you're offering NOW, they will also buy entirely different products that you offer in the FUTURE because you will have established your credibility and developed a rapport with them.
With either a paid or free newsletter, you can establish the kind of trust and rapport you need to encourage customers to buy from you again and again... PLUS, newsletter to your subscribers -- who are a targeted group of your best potential customers -- you can
Offer special promotional pricing to "subscribers only"
Send updates and announce new products and services
Survey customers to find out if there is anything NEW you can offer them
Offer special "subscriber only" bonuses with a purchase
Achieve Maximum Exposure!
The only way to survive and prosper doing business online is to have a steady and consistent flow of exposure and traffic. And the only way to achieve this is to promote constantly.
The most basic and fundamental form of contact online is email and if you can master it, you will have a constant and steady flow of exposure.
Here are a few key points to keep in mind:
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