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Webster defines courage as mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty.

Simply by asking for the relationship/business -- asking the toughest prospects, the biggest prospects, the most affluent prospects for their relationship/business.

Experts never fail to ask and ask again, no matter how many times the response is negative. Now one of the most common things we hear about sales ability is that you are either born with it or you aren't.


Selling is relatively easy to learn. What holds people back from being a great sales person is fear and the lack of courage.

Courage is much more difficult to teach than sales ability. Learning something new is one thing. Willingness to learn it though is another. The process of learning new things is not really that hard, once you get started. If you are afraid to get started, then of course you never learn or succeed.

Courage is one of the most valuable traits you can have and develop as a salesperson and a business person. Courage is the ability to act, in spite of fear. It is being able to do things, when the fear would freeze a weaker individual

Courage is a trait that can be developed. Developing courage is like building a muscle. You got to exercise it, work it out, stretch it and stress it. And as long as you don't overdo it, your muscle will get stronger.

This means taking risks, big enough ones to stretch yourself, but reasonable enough ones that you can succeed at them.

Courage and persistence, properly applied will bring you whatever you want in this life.


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