Keyword Selection and Analysis

Do you know which keyword phrases your customers are using to search for your products or services? It is very easy to make the mistake of coming up with a list of keywords that YOU would search for, but are they really the ones your potential customers are using?

Keyword Selection and Analysis tools We take very seriously the business of Keyword phrase selection. In fact, it is in effect our specialty, and we pride ourselves for the level of relevance that we add to the process for each and every keyword considered. The SEO tools below are excellent for what they do, and each are really optimized for a different target audience. However, they are all just programs, none have human help behind them. Keep in mind that you will be the only thing deciding how relevant each keyword is, and that's the most important step in the whole selection process.

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Keyword suggestion tool from Overture.com

The classics never die. Overture pulls keywords from Yahoo, Iwon, Lycos, Msn, Altavista, Alltheweb, and many other smaller Engines, giving it the most robust sampling of all. It doesn't pull from Google or AOL though, but gives what is inarguably the best representation of the numbers out there for your Keyword phrase(s).

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Google's AdWords (Sandbox) suggestion tool

This Keyword generation tool was made for people who are considering a Google AdWords advertising account, but they don't force you to sign up by this point in the process. Slightly different than the Overture version above, it actually lets you "drill down" from general keywords to a more specific set of keywords, better representing your site's likely response on Google. It doesn't, however, list the amount of hits the keywords gets, they are listed in order of popularity. It does include AOL's results within it though, so more and more people are using this source over Overture's these days. Best bet? Use them both and then factor them together.

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Keyword suggestion tool from Digital Point

This handy tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords. (Then hit Enter for results)

Get Suggestions For Phrase: Brought to you by Digital Point Solutions

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Misspelled Keyword tool from SEOChat

This tool from SEOChat, (A PR8 site that is inarguably the highest SEO-themed website on Earth) helps those of you who are looking for 'the edge' to find looked-over site keywords. It lets you search for keywords and keyword phrases that are like your suggestion, but misspelled. Want to know how people are likely to misspell the word "Commerce?" Pop that keyword into the box below and get ready for a laugh... (Although it's still more useful than entertaining.)

Keyword Typo Generator Tool © SEO Chat Keyword or Keyword Phrase

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GoRank's Ontological word finder

GoRank.com's 'Ontology finder' is basically a thesaurus that is powered by Google. This would be an odd tool if you were writing a paper, but it is perfect for those of us researching our website keywords. It checks the top 1000 Google results for your keyword(s) by running a related word query. All you have to do is simply put your keyword or keyword phrase in the blank and it will show you some great alternative words to use in place of each.

Keywords to find related words for:

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Wordtracker's Keyword selection service

Outside of our own service, Wordtracker is clearly the creator of the highest quality Keywords. They even have a free demo for your first set of keywords, so I felt they should be included in our freeware database considering that it's a whole site's free acquisition of keywords... And no one ever really complains about their prices if you ever need to go back for more.

Wordtracker has ways to not only generate highly-profitable words for your website, but they also help you make them relevant. Their service is the very best that an online keyword selection service can be without bringing human minds into the selection process.
-Which is basically the only difference between our keyword selection service and theirs.

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DigitalPoint's Keyword Rank Tracking tool

(Requires a Google API account) This is used to check Search Engines for keyword ranking and track reqests and performance for your various keywords over time, using the commercial-grade Google API for impressive results. A very helpful & impressive tool. Kudos to DigitalPoint Solutions for this fine piece of work!

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Keywords Live

This is an impressive tool.  AnalogX Keywords Live shows you the top 100 keywords and phrases being used on several popular search engines on the web. - In real time! Forget worrying about last months, or even last weeks numbers; with Keyword Live you see what's happening RIGHT NOW, no guesswork, no hassle. This one-of-a-kind tool is great for any web developer seeking a hot topic to build a page on, or even for just a casual user who wants to know what's hot right now. It's also perfect for any web page builder who worries over if their chosen keywords are still performing as well as the day he/she picked them.

Only drawback: You must leave it running for a while, a week is optimal, to get the most usable numbers.
(Just the nature of the beast, this can't be improved upon.) Software specs:

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Name: Keywords Live v2.2 File name: keywordi.exe File size: 162 kb License: Freeware Support site: Http://www.analogx.com Last known update: 3/21/2002 Developer: Analog-X OSs supported:Win 9x, Me, 2K, NT, XP

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Keyword Extractor

Keyword Extractor is another excellent tool from the mind behind AnalogX that allows you to Generate HTML reports on, and even extract keywords from, any website or local page. It also shows a very detailed chart measuring your existing density against Google, Altavista, Excite, infoseek, and Lycos weighings! This really is an excellent, free, keyword extraction tool, useful Software specs:

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Name: Keyword Extractor v1.03 File name: keyexi.exe File size: 243 kb License: Freeware License: Freeware Support site: Http://www.analogx.com Last known update: 7/17/2000 Developer: Analog-X OSs supported:Win 9x, Me, 2K, NT, XP

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DOMAIN NAME TOOLS
We thought long and hard about where to put these, but it only made sense that you'd want to choose a domain name at the same time you are deciding on Keywords.
(Disclaimer: Your domain name does not need to be a keyword, it's more
important for it to be a brand name. It does help in some engines though!)

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Domain Name Analyzer

Softnik Technologies' Domain Name Analyzer is a fun tool for finding the best domain name(s) for your product or business. Many people refer to Domain Name Analyzer as 'the best software for searching through domain names. It creates domain names from lists, articles, web pages, etc... A very easy to use and even entertaining tool. Software specs:

Domain Name Status Reporter

Domain Name Status Reporter, also from those great guys at Softnik Technologies, will allow you to monitor the domain name status of hundreds of global top level domains, all at once. It's very helpful when you are domain shopping, especially in large quantities, and for names that aren't available yet. The supported domains include .Com, .Net, .org, .edu, .info and .biz. This unique program allows you to paste a ton of domain names right into a field and WHOIS them all at once! -It even allows you to set which WHOIS server you want to use for each! Software specs:

WEB HOST EVALUATION TOOLS

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Host Evaluator

Choose your host yet? For any business that isn't big enough to host it's own files on the internet reliably, this can be a make-or-break-us decision. I've used about 20 differnt web hosts since 1993, and not a single one of them did everything right...

HostEvaluator.com has written this program to provide you with serious, heavy-duty comparrison between hosts for your website. A wizard-style layout asks you questions about the hosts that you are considering to use. A couple of questions are difficult to answer, such as how you rate their customer support, but the rest are easy enough, requiring just a few minutes to answer per host. (Once you have the support question answered...) Then, it spends at least 12 minutes per host, preferably more, testing out the host's capabilities online for you, and in the end can draw you a comprehensive graph weighing them against each other. -Speed, support, connection, prices, everything. You also have the option to generate a full, customized comparison report, 'Vehix' style, in HTML format, that is professional looking enough to show to your manager! -A very useful tool when searching for just the right host for your next website project. Although freeware, it has a funny "Guilt Meter" that builds up over time, and when you click on it, it asks for a donation... Silly, but completely out of the way. Software specs:

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Name: Host Evaluator File name: hostev_setup.exe File size: 383 kb License: Freeware Support site: http://www.hostevaluator.com/support.php Last known update: 9/16/2004 Developer: HE OSs supported:Win 98, Me, 2K, XP

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