Your Domain Name

A domain name is almost like a postal address. Your Internet "address" or domain must be unlike any other, and when you choose and register a domain it will be yours for as long as you continue to pay the yearly renewal fee. Choosing a domain name
        Often times people overlook the importance of getting the right Domain name, and are stuck for the life of that business with a name that they "just thought up at the time." It really isn't a decision to be taken lightly. Even so, what does this have to say about the importance of domain names in SEO? The tactic of inserting keywords into your domain name has, after all, been found to be lacking. However, I assure you all that SEO is just Marketing, and what else can be called marketing if not the act of choosing the best name for yourself to put out there? Clearly the Domain name of your web site is the most important marketing decision you'll soon make.

How to choose your most effective domain name:

• First try your company's name. Always go for brandability when you can manage it.
• If it's two words, try running them together. (www.carsales.com)
• If it's three or more words, use dashes, or hyphens (-) between the words to separate. (www.baileys-car-sales.com)
• Always get a ".com" extensions when available. The big corporations usually buy up all the extensions of a domain name, to prevent confusion, but you should decide for yourself if confusion is likely in your case before buying that much "On line real estate."
• If you are serious about getting the best domain possible, you've got two choices. You can either visit Nameboy.com & use their free name creation service, or if you need something more powerful, we've got the perfect small, free program for you. Download Softnik's Domain Name Analyzer.
• Play with the "construct domain names" button, (the red lightning bolt) which will automate the domain name building process for you.
• You can see all of the best domain name variations for your theme.
• And then you should click to check out the status of your potential domains.
• In the case that the best domain name(s) is(are) taken already, it's time to get serious. Don't settle for a second-rate domain name when money is at stake. Download and use Softnik's Domain Status tool when you want to investigate a list of domains' statuses further. It is also small, free, and simple to use.
• Just cut and paste your remaining domains from DNA, (above) or your own domain names into the "Add" box, and hit "Ok," and then "Lookup All" -You'll get detailed information on all domains like when they expire and who their registered with.
• Need even MORE info on a domain? Here's one last simple tool, called Whois View, that can dig even deeper and give you detailed WHOIS information from any and all registrars in the world. A very good tool to have around for security purposes, as well.
• If another person or company owns a domain you want, simply email the owner and make them an offer. They'll surely tell you that it is worth much more than you had in mind, but you can always counter-offer. There are even on line services that appraise a domain names' worth if it comes down to it. Just keep in mind that you've got little to lose by asking, but you also shouldn't pay thousands just for a slightly better name... Not unless It's REALLY special!
• Time to register the best choice(s)! You've got a few options.
• Simply go to the registrars themselves like Network Solutions, Nameboy, or Dotster.com to purchase them directly. Expect to pay $9 to $30 each through this route, unless they offer bulk prices. (As low as $5 each for blocks of 20 or more.)
• There are cheaper registrars who offer deals, all the way down to $6 per name, but they aren't permanent offers. Google for "Cheap domain registration" to find out who's offering the lowest price this week.
• Four our clients (Who paid for other services) we will be happy to register your domain name(s) for you, and hand over all details to you for $10 each.
• Finally, make sure you print out your new domain info page, you'll be using it during the next step! (Not to mention at renewal time...)

Why the Domain Registration is important
         Your domain name is your first and foremost icon that represents your organization in peoples' minds. It actually doesn't help very much as a place to position your keyword, at least not as far as search engines are concerned. But in the people's heads, it's KEY. Does your organization have a easy-to-remember-and-spell name already? If so, you need a domain name as close to that in people's minds as possible, so that people can type your name in without even thinking about it, especially when all they have to do is add a ".com" to the end to find you. Even WalMart would be much worse off, traffic wise, if someone else had stolen their domain name! This is the nature of Brandability. The bottom line is that your URL must be easy to figure out & memorable, and the rest is semantics. Get the best name possible!

Your domain name is imperative to the success of your web site.
If you can choose a keyword or keyphrase to use in your domain name all the better.

You need a domain name if you're serious about being an on line entity, it's where you'll direct all your potential customers to. For them to become customers you've to make a good first impression and having your own domain name rather than some free geocities address that's long and cumbersome will enable you to do this.

There are lots of other benefits of having your own domain, here's just a few of them.

A domain name is your own unique identity and always will be as long has you continue to use that name. Say for instance you hosted your free site with geocities and you found that you needed a more advanced host because your web site was becoming successful. Visitors and links to your site would know you by the long geocities URL and you'd have to start promoting your new URL all over again. If you had your own domain name you could change hosts as often as you like and people would still be able to find you simply by typing in your domain name.

You can promote your web site instead of someone else's when you're sending emails as your domain name will be in the email address, for example admin@akamarketing.com is helping to promote akamarketing.com while akamarketing@aol.com is helping to promote and brand AOL.com

Your likely to have more traffic to your web site with your own domain name because more people will be returning as they can remember your address and because many search directories such as Yahoo only index web sites with their own domain name.

Another advantage of having your own domain name is that you can use custom error pages to prevent people from leaving your site because of broken links and other errors.

Domain names are so cheap nowadays that there's no excuse for not having one. Now that your ready to get yourself a domain name here's some pointers to help you choose a good one.

Size does matter
In the case of domain names the smaller the better. Of course short domain names are harder to find but if you can find one it has a number of advantages such as, it's easier to brand, easier to remember and it's harder to misspell. Try to get a name that's easy to remember and sounds good. General words are best for this but since these are all gone at this stage you should look for non general names or combinations of general names which rhyme and sound good together. Take elephantdroppings.com for example that's an easy to remember name. If you use keywords which are related to your business industry you will help your search engine rankings. What's even better is if you can get your actual business name or a name similar to your company name as your domain name, this way all your off-line branding will pay off on line as Internet users should be able to guess your domain name from your business name. This means you should avoid choosing domain names that already have similar counterparts on line, if you choose one of these people could end up on your competitors site rather than yours because they got confused over the two domain names.

.com is Best
You should always aim for the .com version of a name, that's what most people will go to after doing a search or after typing something directly into their address bar, if you register .tv or .net or any of the other available extensions and your competition has the .com version then you've just lost a potential customer.


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