Good Things You Can Do On Your Own Web Page To Boost Your Rankings In The Search Engines.

• Keep keywords in URL.
• First keyword has most weight, the second has less weight and so on.
• Have keywords in the domain name.
• Have keywords in the title.
• Keywords in the body text
• keywords should be 5-20% of the total text.
• Keywords in H1 H2 H3 tags.
• Mark keywords in BOLD, italic, strong.
• For targeting of two word searches keep keywords close to each other.
• Keep the phrase order.
• Try to match search phrase order of keywords.
• Used cars, not cars used.
• Keyword prominence.
• How early in the in the tag is the keyword.
• Links to internal pages should contain keywords.
• Keep links updated, no 404 links.
• Both external and internal links.
• For navigation, make an efficient tree like structure of pages.
• Not deeper than 4 levels.
• Only link to good sites,
• Avoid linking to banner farms, bad neighborhood.
• Google says to keep the number of links on any page reasonable,
• less than 100.
• Domain class, edu gives very high rank, .org and .com also good.
• Keep files less than 100 kb.
• Hyphens are the preferred way of indicating spaces in url's
• And separating keyword, more than 5 starts to look like spam.
• Have fresh content, frequently updated content is gold.
• Also increases the spider interval.
• Have a theme on the page, focus the content around a theme.
• Naturally use keyword stemming in the content,
• Example Google, googles, googled, googler, googling, googlist.
• Applied Semantics, use synonyms.
• The bigger the site, the better, have a lot of content.
• Larger sites are presumed to be better
• funded, better organized, better constructed, and therefore better sites.
• Google likes LARGE sites, for various reasons, not all positive.

Negative Things To Have On Your page, Will Give You A Lower Ranking

• Present content in pictures, flash or other non text format.
• Bad because Google can not see non text content.
• Do absolutely never link to bad neighborhoods.
• Redirect through meta refresh. Will work just as a 301?
• Do not use bad language,
• Including the George Carlin 7 words you can't say on TV
• Plus the 150 or so that followed.
• Excessive cross linking,
• easy to spot a lot of pages hosted on the same host,
• example within the same C block (IP=xxx.xxx.CCC.xxx).
• Do not steal content from other pages,
• Images / text. Banning if reported.
• Do not do Keyword Stuffing. Keyword Stuffing
• Technique used to spam search engines
• by placing excessive or irrelevant keywords
• in the meta keywords tag or throughout the content of the page.
• Keyword dilution is bad. Focus on some keywords.
• Too many different keywords will burry your important keywords.
• Dynamic pages, Google is not too happy about
• session variables and parameters passed through ?parameter=1,
• if you have to use it try to keep it short and as few as possible.
• No javascript for hiding content, or redirecting to other pages.
• Frames are bad
• Because there is no way of setting the pages
• that appears in the various frames through a single url.
• Single pixel links, or similar small areas.
• No human will click anything that small, spam = true.
• Do not use doorways, welcome, enter here stuff.
• Do not use duplicate content
• See stealing further up,
• but it also applies to setting up mirror pages of your own content.
• Cloaking is bad, cloaking is displaying different content to the search engine spider and regular visitors.

Positive Things On Other Web Sites. That Will Boost Your Page

• Back Links
• The more the better, based on the number of pages
• Linking to you and how much page rank those pages have.
• Stuff the anchor text of you incoming link with keywords or a phrase.
• The fewer links on the page that links to your page, the better,
• This will make your link more important
• It will pass more page rank to your page.
• Order of links on the page, have your link closer to the top.
• Link from expert site
• Determined by Hilltop and Condensed Hilltop algorithm.
• Have links from pages that have the same theme as yours.
• Get listed in directories, DMOZ, Yahoo! directory, Looksmart directory.
• Old established sites ranks good.

Negative Things On Other Pages, Will Get You A Lower Ranking The page / site must be linked from some page, else a risk of being dropped from the search engines. Google hates buying and selling of links and Page Rank. It works and hard to prove. Surfer Based Things That Can Influence Your Ranking Is it a popular site?? Lots of hits. The popular gets even more popular. (Can be measured through Google toolbar) How long does the user spend on the page? (The longer the better) (Short time indicates uninteresting / irrelevant content) . Who is referring the visitor, visitors coming from established web pages indicates quality. Keywords - Up To Three Key Phrases Per Page Use a keyword research tool such as Overtuture or WordTracker. Do an extensive job of researching the right key phrases to use for your site.

What key phrases are your direct competitors using? If Apple is your choice, do you mean fruit or computer? Are there any key phrases that create a potential for market entry? Determine Keyword Effeciency Index The Right Domain Names Have a descriptive URL (Domain Name) Some people are stuck for the life of that business with a name that they "just thought up at the time." It really isn't a decision to be taken lightly. Title Tag A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser. Description Tag If the Description tag above or below is more compelling you lose! Body Tag The body element defines the documents' body. It contains all the contents of the document (like text, images, colors, graphics, etc.). Content Building great content that is compelling to your human readers is your second most important part in the process of Search Engine Optimization. The ALT Tag The ALT text is meant to be alternative text, primarily for use when the image is not being displayed. The Header H1 Tag Use bold headers. On the Internet, people scan they don't read. Links Links higher up on the page hold more weight. The anchor text and the use of special formats in the text affect a link's weight. Links occurring within content hold more weight that a directory-style link. Text Links At bottom of each page Term Vectors Term vectors map associations between keywords based on the frequency and location of term when used in search queries. Apple has a high vector relation to "fresh fruit", but is not to "fruit of the loom". Search Engines Search engines read text and links. The uually do not read, images, JavaScript, or Flash. Check Source Code We Will Help You
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