|
|
|
Search Engine Optimization, Houston, Texas
SEO Training Experts Texas, Houston Texas SEO
Domino Marketing© 25319 Wingfild Lane Spring, Texas 77373 Telephone 281-353-8992
|
|
Welcome to Domino Marketing©! Search Engine Optimization, Houston, Texas. Our purpose is to help you maximize your presence on line with our
focused SEO Training Experts in Texas to help you achieve high visibility for your web site. You can learn SEO by self study E-Book or by becoming a Member
|
The Meta Description Tag
The Meta Description Tag and Search Engines
The meta description tag allows you to influence the description of your page in the crawlers
that support the tag
The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.
What Is the Meta Description Tag?
The Meta description tag is a snippet of HTML code that belongs inside the <Head> </Head> section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.
The proper syntax for this HTML tag is:
<META NAME="Description" CONTENT="Your descriptive sentence or two goes here.">
I used to believe that the purpose of the Meta description tag was twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs). However, today it appears that, similar to the Meta keywords tag, the information you place in this tag is *not* given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo's.
In other words, whether you use your important keyword phrases in your Meta description tag or not, it won't affect the position of your page in the SERPs for the words that are important to you. In fact, you could easily leave it out altogether. But should you?
Well, if you're already happy with the "snippets" of text that the search engines post from your page in any given search query, then there's no reason to have a Meta description tag on your pages. However, it's important to note that the snippet the engines use will vary, depending on what the searcher typed into the engine.
Let's take a step back and look at what the search engines show in the SERPs. It can get a little bit confusing, but if you try out your own searches in the various engines, you'll have a better idea of what I'm talking about. The search engines are constantly changing this sort of thing, plus they all behave in slightly different ways, as you'll see in my examples.
My new recommendation for this tag is not to worry too much about it. If you have some great call-to-action statements utilizing your keyword phrases on your Web pages, they will probably show up in your snippets at the engines. But since it's easy enough to create a compelling sentence or 2 that incorporates your main keyword phrases, you might as well do this for your Meta descriptions.
Certainly, the more control you have over your listing in the SERPs, the more clickthroughs you should see. If your Meta description tags can help with that, then it's certainly worth the time to create compelling, keyword-rich ones.
We Will Help You
What ever you need to promote your Internet presence, Domino Marketing© will help you.
We can assist you to take your web site to the next level by providing SEO training experts and a number of other services including Search Engine optimization, Hosting, E-commerce, Search Engine Placement, Customer Support Tools, and a
Free 60-day Email Marketing Trial
For more information click here and a web consultant will contact you with specific pricing and strategies via email or phone
Learn How To Rank Number #1
Goo gle, Msn, Yahoo
Back to top
Back To Home Page
|
|
|
Call Us Now!
______________________
______________________
______________________