Sequential Autoresponders

Autoresponders respond to an e-mail address with a programmed message.

Sequential autoresponders allow you to respond with not just a single message, but with a timed series of programmed e-mail messages, designed to be sent automatically on precise days after the original sign-up.

Sequential Autoresponders Build Customer Relationships

A powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is the building of customer relationships through sequential autoresponders.

Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships that will increase your sales begins with the use of sequential autoresponders from a paid autoresponder service.

For example, if you want a copy of this article e-mailed to you, an ordinary autoresponder will do the job. But, what if you want me to send you a seven-part e-mail course? At the end of each autoresponder, I could refer you to the next autoresponder, but having you request all seven e-mails with just one action makes more sense.

Additionally, marketing experts generally seem to agree that a person needs to be exposed to your message multiple times before they respond or buy. If someone subscribes to your autoresponder because of their interest in a subject, you can then supply them with helpful information on a regular basis.

Thus, you establish trust and a relationship with your prospective customers. When they trust you, they are more likely to act on your recommendations and buy from you.

This type of relationship is pretty hard to develop with just one e-mail. However, several e-mails from a sequential autoresponder will help you to build such trust as your prospective customers get to know you over time.

As well, people have so many things clamoring for their attention that many just forget about you and your products and services unless you periodically remind them.

So, by paying a modest monthly fee, you can have unlimited, sequential autoresponders working for you. Yes, a paid autoresponder service can help increase sales by building trust and business relationships.

What are autoresponders?

Autoresponders are email addresses that automatically respond if you send an email to them. For example, if you send an email to preparedbirth-sked@viloria.com, you will get the latest posted schedule of Prepared Childbirth Classes organized by Chiqui Brosas Hahn. Expect the autoreply in about 2 minutes, assuming the internet and your email system are working.

In this example, you will get ONE reply.

What are sequential autoresponders?

A sequential autoresponder is similar to an ordinary autoresponder, except that it will give you a series of email messages, delivered over a certain number of days.

Sequential autoresponders are more powerful than single-reply autoresponders because they give you the opportunity to get in touch with your potential customers more than once.

There's this theory that by the seventh time someone hears from you (assuming they haven't yet asked you to stop emailing them), they'll probably be more willing to give you some business.

Why use autoresponders?

It's hard to know who visited your web site. But with autoresponders, you at least have an email address, and you have the chance to "keep in touch" with that person assuming they give you permission to do so. It also gives you an idea of how many visitors are interested in you, your products or your services.

What are the potential problems with autoresponders?

You probably don't know how to program sequential autoresponders.
You probably don't know what to write in the sequence of messages.
You probably don't know how to motivate people to send email to your autoresponders.

Good thing there are services where they do the programming, and in some cases even help you write the actual messages you need to load into the sequential autoresponder.

Back to top

We Will Help You
What ever you need to promote your Internet presence, Domino Marketing© will help you.

We can assist you to take your web site to the next level by providing SEO training experts and a number of other services including Search Engine optimization, Hosting, E-commerce, Search Engine Placement, Customer Support Tools, and a
Free 60-day Email Marketing Trial


For more information click here and a web consultant will contact you with specific pricing and strategies via email or phone

Learn How To Rank Number #1
Goo gle, Msn, Yahoo Back to top
Back To Home Page